When You Like Kawaii Stuff and Games but Not Anime Japanese culture of cuteness Kawaii ( Japanese : かわいい or 可愛い , IPA: [kawaiꜜi] ; 'lovely', 'loveable', 'beautiful', or 'ambrosial') [1] is the culture of cuteness in Nippon. [2] [3] [4] Information technology tin refer to items, humans and non-humans that are charming, vulnerable, shy and childlike. [2] Examples include beautiful handwrit